Copywriting and Digital Marketing Strategy
The Challenge
Conservation X Labs sought to amplify awareness and participation in their second Artisanal Mining Grand Challenge across five Latin American countries. They needed a comprehensive marketing and communications strategy to reach diverse audiences through multiple channels, both online and offline.
Mention USAID, Moore, etc.
The Solution
As the lead copywriter and strategy consultant, I developed and executed a multi-faceted 5-month content marketing campaign:
– Crafted compelling copy for:
– Advertising banners
– Social media posts
– Email marketing campaigns
– Website redesign
– Media toolkits for press outreach
– Designed a targeted social media advertising strategy to engage scientific and research communities in five countries
– Created engaging content for:
– Virtual event launch
– Winner announcement events
– Optimized website content to improve user experience and drive conversions
Mention data base. Meetings with specialists. Produce infographics explaining, results from last edition.
Results
Our strategic approach yielded impressive results with a modest advertising budget:
– 🌐 20,000 unique website visitors
– 📧 2,400+ newsletter subscribers
– 📥 700+ gated content downloads
– 🏆 120+ innovator applications (34% above target)
– 🌎 60%+ applications from Latin American countries
– 🥇 13 innovators selected as finalists
Key Services
Communications strategy
Digital marketing strategy
Content production and copywriting
Social media advertising
Email marketing
Public relations
Social listening & monitoring
See more
Infographic
Press release
Videos
Social media advertising
Email marketing
Public relations
Social listening & monitoring
Related Projects
Amazonia Connect – Solidaridad Network
Event documentation and multilingual communication support (Spanish, Portuguese) for the Year 2 Pause and Reflect Workshop in Sao Paulo, Brazil, in May 2024. Partners include USAID, Solidaridad Network, Earth Innovation Institute, National Wildlife Federation, and the University of Wisconsin-Madison.
Alianza Aguas Amazónicas – Wildlife Conservation Society (WCS), The Nature Conservancy (TNC)
Event documentation and mulilingual communication support (Spanish, Portuguese) for the first summit of the Amazon Waters Alliance in Leticia, Colombia in September, 2023. Project financed by The Gordon & Betty Moore Foundation and USAID.
La lucha por evitar la extinción del pirarucú – El País, Consejo de Redacción
Investigation about the conservation and sustainable production of pirarucú (Arapaima gigas), South America’s biggest fish, in the Colombian Amazon. Financed with a grant from the Deutsche Welle Akademie.